How is GEO different from SEO?
SEO aims to rank pages higher in search results, so the user clicks through to your site.
GEO aims to get your brand and facts written directly into the AI’s answer — the user may
never click at all. GEO therefore optimises “extractable entities and facts”, not
“rankable pages”. The techniques overlap, but the acceptance metrics differ: SEO watches
rankings and clicks; GEO watches awareness, accuracy, visibility and top-3 mention rate.
How long does GEO take to show results?
Structural fixes on the site — structured data, llms.txt, crawlability — show up the next
time the engine re-crawls. Corrections to brand facts depend on corpus updates and index
refreshes, which usually span multiple rounds. The exact cadence depends on each engine’s
crawl frequency and index refresh cycle; engines do not publish this, and we cannot control
it either. What we do promise: every round leaves a comparable record, and we state
clearly in which round a change appeared.
How do you measure results?
Four metrics: awareness (ask AI your brand name — does it know you),
accuracy (does AI mix up your facts), visibility (how much
AI cites and shows about you) and top-3 mention rate (how often your brand
appears in the first three of a recommendation list). Every round keeps the original
questions, answers, timestamps and screenshots — an evidence pack anyone can re-check.
Does GEO turn into spam or gaming?
We use no fake reviews, bulk padding, hidden text or fabricated structured data. The only
sustainable path in GEO is making true, verifiable, well-structured facts easier for
engines to read. Gaming tactics, once recognised by an engine, can demote your site or
entity — a cost far above the benefit.
Which brands should not do GEO?
Three cases: very low-ticket impulse purchases whose path never passes a chatbot; brands
with zero citable public sources (no website, no registry record, no press coverage); and
budgets that demand guaranteed citations within two weeks — an expectation that does not
match how generative engines index.